Our Story

WATERJACK was born out of the idea that the customer deserves a better service experience. We are out to change the landscape of the boat lift industry. We have searched the market for the safest, most well-built products available, with the best cost-to-benefit-ratio, doing our homework for our customers. And we will service any boat lift, regardless of whether it was bought from us or not. This puts WATERJACK in a unique position to be ideal partners for marinas and home owners associations, as we can "do it all." Our customers benefit from our intimate knowledge of boating, dock structures and all varieties of lifts. With every single interaction with our customers we strive to live up to our reputation as the Boat Lift Pros. We look forward to partnering with you for your next boat lift solution.

Situated strategically in the center of the Carolinas, we are able to serve customers in the entire Southeast.

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Casey Nicholls, Owner/Boat Lift Pro

An avid boating enthusiast, Casey Nicholls spends a lot of time on the water. When he's not working with customers, he's out in his cruiser with his wife Catherine and their dog Colby. Originally from Ontario, Canada, Casey has lots of experience in sales and customer relations. He was one of four owners of a multi-million dollar IT sales and service company before he ventured out to start his own. In 2003 Casey met his wife Catherine, a Carolina native, and shortly thereafter he moved to the Charlotte region, where he started to work for his father-in-law's dock building business, The Master's Construction, based in Ft. Mill, SC. He first started swinging a hammer, then put his years of business experience to use working with customers, and navigating the building permit process. Soon Casey had fallen in love with all aspects of marine construction. Following his entrepreneurial instincts, he saw an opportunity to fill a void in the Carolina boat lift market. This was the beginning of WATERJACK. Casey and his wife Catherine are active in their local community and members of Next Level Church in Matthews, NC.

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Rob Helms, Boat Lift Pro

Rob has nearly a decade of experience in the boat lift industry. He has honed his skills as lead installer for nine years at a competitor. Though there was a revolving door of management in the company, Rob remained the constant source of expertise in boat lift installation. When the economy took a turn, Rob was looking for other opportunities. Having already worked as Casey's main contact on a number of projects over the years, a partnership had already formed even before he was recruited to use his technical genius at WATERJACK. Rob is very well liked in the local boating scene and has helped many customers with their boat lift needs. His skill, work ethic and take charge attitude earns him the title Boat Lift Pro many times over.

From Our Customers

With over 40 lifts in our marina, it is important for us to have a company that can not only handle installations, but also service a variety of lifts. WaterJack has always provided great service and have a very friendly and knowledgeable staff.
Bill Young, Marina Manager - Kingspoint Marina, Lake Norman

We hired Waterjack to help us get our arms around the impact of boat lifts to the marina and the marina to the boat lifts. Because of Waterjack we were able to protect our marina while at the same time provide for boat lifts. They have earned their place on our marina team by providing the right advice and know-how concerning boat lifts, which benefits our marina and members. Waterjack is more than just a technician; they understand and articulate well the interplay between lift, boat and dock and did a wonderful job protecting our property.
Chuck Harris, North Point Harbor Marina Association, Lake Norman

Again, thanks for a job well done. Rarely in today's world have I had such a positive experience as I did with your company and associates. Calls promptly returned, questions answered accurately, service provided exactly as described. I will always return to WaterJack for any service involving my lift or my dock. You guys are the best!
Dale Tutterrow, Lake Norman

Both Rob and Casey were very professional and were very quick to answer all questions pertaining to my boat lift. They drove a good distance and took care of all installation requirements, which is piece of mind when you see the kind work that is involved, not only in installing at the dock but getting it from the landing to your dock. Great price and honest people that will stand by their products, even when used. It's hard to find trusting people these days, but you should have a good feeling with these guys.
Daniel Iyer, Lake Keowee

Waterjack was prompt, on time, in budget and very professional with their installation of this product.
Bob R, Mooresville

I have high standards for customer service, and Waterjack exceeded my expectations from start to finish.
Brian Buckley, Lake Norman

I purchased a lift from a friend on the opposite side of Lake Wylie and hired WaterJack to transport by water taxi and install the lift at my dock. I wanted to ride along during the transportation to observe the procedure and was informed the transportation would have to be performed very early in the morning to avoid the lake traffic. Water Jack completed the disconnect, transported the lift and re-installed at my dock perfectly. Even though the transportation took over 2 hours at approximately 2 mph, the morning sunrise over the lake and the coffee made the adventure incredible. I would recommend Casey Nicholls and Water Jack for any of your boat lift needs. They are true professionals and get the job done.
Harrison S. Summer, Lake Wylie, SC

Call us for a FREE ESTIMATE
1-888-495-LIFT (1-888-495-5438)
Or fill out our online inquiry form
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WATERJACK is your Southeast's boat lift professional for lift solutions, service and customer satisfaction.